The value of a domain name comes from its brandability, rarity and ability to increase the visibility of your website. The most valuable domains are succinct and can be used across a variety of industries and markets.
Some of the most valuable domains, however, do not contain descriptive words at all. Combinations of unusual words, or certain letter combinations can make a great domain, as they may be brandable and memorable.
Domains that fit these criteria are increasing in scarcity and value, with some domains selling for hundreds of thousands or even millions of dollars.
What makes a good domain
A consumer interested in buying clothes may search “clothes’’ in their web browser, and be automatically sent to clothes.com. The same goes for other single words like cars.com, or houses.com. These are examples of short and generic domains that are extremely valuable due to their commonality and descriptive nature.
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Not all of the best domains have a direct correlation to their business however. Many domains, such as Uber.com, do not in themselves describe the service offered, but they are valuable for their brandability and visual appeal as a word. Uber is now an internationally recognized brand and is a household name for rideshare services.
This is the case for many commonly used companies online, such as Airbnb, VRBO.com, google.com, twitter.com, and many more. Initially they had little meaning, but over time they were branded into some of the best domains. They are short, have few syllables, and are easy to pronounce.
As of 2022, there are more than a billion websites live on the internet. A good domain name is extremely important in ensuring that your website stands out from a saturated market. To be a successful competitor in today’s market, choosing a domain that is brandable, succinct and descriptive will be one of your most important investments.
Browse through our thousands of .com domains and find the perfect one for your online business, or keep reading to find out more about how to choose the best one.