The name of your company is clearly of great importance, and can have a huge impact on the success of your business. In order to ensure your name is remembered and established as a brand, we feel strongly that securing the .com domain is vitally necessary.
In some cases, there have been companies which did not use the .com extension initially. After establishing their brand around that domain someone else came in and purchased the .com version of the same domain. Let’s say for example it’s golf.net. They had a short and brandable domain, but once someone came and purchased golf.com, they had no chance of competition as a significant amount of their internet traffic went to the .com address.
So, golf.net ends up having to spend hundreds of thousands to rename and rebrand themselves. If they went with golf.com in the first place, it may have been more of an upfront cost, but in the long run would save them huge amounts of time and money and help form a lasting brand. People naturally gravitate towards the .com extension, so this should be the first choice when choosing a domain.
When shopping for your domain, keep this in mind. The .com extension has long been known as the most legitimate extension on the internet.